<strong>EXPLORATORY RESEARCH</strong>. Analysis and review of fundamentals, principles, definitions and concepts around the DNA of the Lean Philosophy and Theory of Restrictions, to Develop, Innovate and Improve any Process.<strong>PROBLEM: </strong>How? Develop, Innovate and Improve Processes, applying the TPS - Toyota Production System and TOC for improvement and innovation in the management of the processes of the transformative and productive operations, in the creation and exchange of value and benefits.<strong>CONCLUSIONS:</strong>: Research exposed that the continuous improvement of all is achieved, focusing on improving the flow to increase the speed with which the system creates and delivers value, is the basis or the DNA of the TPS and TOC, for which it would be enough to identify the target value (truput) per unit of time that is creating the system, as well as what is the constraint (bottleneck or problem) that limits the capacity, to then develop innovations and improvements, which increase the trutput, applying the 4 principles followed by Ohno and the 5 steps of TOC.

<strong>EXPLORATORY RESEARCH</strong>. Review of fundamentals, principles, paradigms, which unifies criteria, definitions and concepts around Business Competitiveness, Lean Philosophy and Theory of Constraints, to expose the Conceptual, Theoretical and Methodological Framework of Reference, which leads to improve the process , competitiveness, capacity and / or power to overcome the environmental situations of the business, to evolve, develop and innovate it.<strong>PROBLEM, </strong>in business there are always competitors, however as in any contest, is a situation to surpass our self, in overcoming the situations in competition, it should not be confused with overcome the competitors, because then comes into risk of applying strategies of war, where is to make lost the enemy.When in Business everyone wins, because it is a way, process or occupation of continuous innovation, development and improvement in the creation and exchange of value where everyone benefits and wins.<strong>CONCLUSIONS</strong>: Review exposed the <strong>Reference Conceptual, </strong>T<strong>heoretical and Methodological Framework</strong> related to <strong>Business Competitiveness and Theory of Restriction</strong>. <strong>Business Competitiveness, </strong>which is the power and / or ability to develop, evolve and excel in continuously creating and exchanging value and benefits among people, generating changes in the speed with which it is performed the process. It is not about achieving more productivity, quality or advantages in relation to others and/or bedding of others, but to empower them, create synergies and overcome their own limitations and capacities, increasing the speed with which value and benefits are created, as a final exit, which are quantifiable in trueput, meta units/time.

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