The purpose of this study was to find a way for modern tourists to enjoy increased well-being while being provided with high-quality information about cultural assets. In order for tourists to enjoy well-being, cultural tourism guides must provide quality services while using various storytelling techniques. As the number of tourists who are interested in cultural assets and use their leisure time for this purpose increases, quality cultural tourism commentary can be directly connected to the well-being of tourists. Modern tourists can experience richness of life and emotional stability while being provided with cultural tourism commentary services through various storytelling techniques rather than professional knowledge. In order for tourists to effectively experience well-being through cultural tourism commentary, cultural tourism guides need to implement the following effective commentary. First, culture tourism guides should try to have sense of unity with visitors. Second, they should encourage humanistic imagination through related information. Third, they should provide customized explanations for tourists’ understanding because tourists consist of various classes and ages. Cultural tourism guides who attract tourists’ interest, have appropriate wit, skillful responses to cope with unexpected situations, cheerful laughter, and a loud voice gained satisfaction from many tourists. In modern society, cultural tourism commentators are not limited to simply explaining tourist destinations, but play an important role in satisfying the well-being of modern tourists who seek leisure and emotional stability. The external environment that refers to outdoor atmospherics is also crucial as it influences visitor experiences. In museums, external physical environment factors such as architectural style, positioning of entrances, and exterior décor and signage can be a crucial facet of external ambiance affecting visitor experiences. The external environment (e.g., spacious design, pretty landscape design, outdoor natural surroundings) is a constituent of the tangibility aspect of museum performances. These external environment factors and internal factors together create perceived physical environments that visitors and staff cognitively/emotionally/physiologically respond to. The significance of this study is that various cultural storytelling activities performed by tour guides are examining the possibility of experiencing increased psychological well-being while making tourists as well as themselves aware of the happiness and joy of life.

The purpose of this study is to discuss the functions and meanings that Ukiyoe could present to various publics. Ukiyoe is a painting that focuses on depicting reality rather than depicting the ideal world, past, and future. Based on woodblock prints, Ukiyoe pursues mass production, securing price competitiveness through low prices, depicting original desires, popularity, playfulness, and carpe diem tendencies. Just as Japanese Ukiyoe has the function of securing the positivity of painful reality, Korean genre paintings of the Joseon Dynasty also have the function of restoring the positivity of reality. While the former gained worldwide popularity and fashion and exerted an influence on Western Impressionist painters, the latter has less recognition. In the era of globalization, where cultural products with regional distinctive characteristics are competitive, Korean folklore and Japanese Ukiyoe have unique values. Therefore, it is necessary to promote active cultural exchange, increase awareness, meet the demands of tourism consumers, and revitalize the local economy by holding expositions and joint exhibition event contents in the pavilion to promote the customs of both countries by using the awareness of Ukiyoe.

No abstract

No abstract

No abstract