In general, previous research on the topic of halal focused on consumer purchase intentions. Thus, this study aims to broaden the issue in this field by examining the factors that influence the intention to repurchase Muslim students on halal-labeled foods. The perceived halal label, brand image, perceived product quality, and religious belief are hypothesized to influence the repurchase intention on halal food. This study uses a quantitative approach. The data used are primary data collected through the distribution of questionnaires to 194 students from four campuses in Sleman district, namely
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