A paradigm shift in computing has been created and it has changed the way IT services development provision and implementation take place with the advent of cloud computing. However, cloud computing is not widely adopted especially in third world countries like the Philippines. As a result, the goal of the study is to evaluate the factors that affect micro, small and medium enterprises’ intention to adopt cloud computing using technology organization environment framework. Findings suggest that competitive pressure and regulatory support influences firms to adopt cloud computing. The study contributes to technology adoption literature by providing a different perspective to cloud adoption.

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