With the continued advances of Web 2.0, health-centered Online Social Networks (OSNs) are emerging to provide knowledge and support for those interested in managing their own health. Despite the success of the OSNs for better connecting the users through sharing statuses, photos, blogs, and so on, it is unclear how the users are willing to share health related information and whether these specialpurpose OSNs can actually change the users' health behaviors to become more healthy.This paper provides an empirical analysis of a health OSN, which allows its users to record their foods and exercises, to track their diet progress towards weight-change goals, and to socialize and group with each other for community support. Based on about five month data collected from more than 107,000 users, we studied their weigh-in behaviors and tracked their weight-change progress. We found that the users' weight changes correlated positively with the number of their friends and their friends' weight-change performance. We also show that the users' weight changes have rippling effects in the OSN due to the social influence. The strength of such online influence and its propagation distance appear to be greater than those in the real-world social network. To the best of our knowledge, this is the first detailed study of a large-scale modern health OSN.

Online Social Networks (OSNs) provide a good way to make connections with people with similar interests and goals. In particular, health-centered OSNs are emerging to provide knowledge and support for those interested in managing their own health. This paper provides an empirical analysis of a health OSN, which allows its users to record their foods and exercises, track their diet progress toward weight-change goals, and socialize and group with each other for community support. Based on about five month data collected from more than 107,000 users, the authors studied their weigh-in behaviors and tracked their weight-change progress. The authors found that the users’ weight changes correlated positively with the number of weigh-ins, the number of their friends, and their friends’ weight-change performance. The authors also show that the users’ weight changes have rippling effects in the OSN due to social influence. The strength of such online influence and its propagation distance appear to be greater than those in a real-world social network.

Online Social Networks (OSNs) provide a good way to make connections with people with similar interests and goals. In particular, health-centered OSNs are emerging to provide knowledge and support for those interested in managing their own health. This paper provides an empirical analysis of a health OSN, which allows its users to record their foods and exercises, track their diet progress toward weight-change goals, and socialize and group with each other for community support. Based on about five month data collected from more than 107,000 users, the authors studied their weigh-in behaviors and tracked their weight-change progress. The authors found that the users’ weight changes correlated positively with the number of weigh-ins, the number of their friends, and their friends’ weight-change performance. The authors also show that the users’ weight changes have rippling effects in the OSN due to social influence. The strength of such online influence and its propagation distance appear to be greater than those in a real-world social network.

Abstract. With the development of the internet, the traditional automobile marketing mode evolves into the "Internet+" interactive automobile marketing mode. This paper analyzes the connotation, concept, model, advantages and application of the new marketing mode in this new era, and concludes that the implementation of the marketing mode can improve the efficiency and accuracy of the automobile marketing.