The present study aims at identifying the social entrepreneurial intention among undergraduate students in Indian context by using the theory of planned behaviour as the research framework. A 72 item questionnaire was responded by 390 students of premier technical universities of India. A method of sampling used was systematized random sampling. 69% (N = 269) of the respondents were male and 31% (N = 121) were female and the average age of the respondents was approximately 20 years. The questionnaire measured emotional intelligence, creativity, and moral obligation, attitude toward becoming a social entrepreneur, subjective norms and perceived behavioural control. The result shows that the proposed model in the present study explains 47% of the variance, explaining the social entrepreneurship intention. Creativity showed a strongest positive relationship followed by emotional intelligence. This research study contributes to the social entrepreneurship literature by introducing emotional intelligence and creativity as new antecedents that also explains social entrepreneurial intention formation.

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Purpose The purpose of this paper is to identify the role of cognitive styles (CgStys) and self-efficacy (SEff) in the formation of social entrepreneurial intentions (SEIs) among the students of a premier multi-campus technical university in India using the theory of planned behaviour as the research framework. Design/methodology/approach A 54-item questionnaire was responded by 550 students. The data were collected by employing a systematic random sampling method. In the total sample of the respondents, 67 per cent (n=368) were male and 33 per cent (n=182) were female and the average age of the respondents was 20 years. Structural equation modelling has been used for data analysis. Findings The results of the study support that the relationship between antecedents (CgStys and SEff) and SEIs was mediated by the attitude towards becoming a social entrepreneur, subjective norms and perceived behavioural control. Findings of this research study also suggest that students with high level of SEff are more inclined towards social entrepreneurial activities. Research limitations/implications The study was confined to the students from a technical university, and it may not give the generalized findings for students from the non-technical stream. Practical implications The finding of this research study will facilitate policy makers and educators for promoting social entrepreneurial activities at the university level. Based on the results and findings of the study, the educators may improve upon the support system to help and motivate students to opt social entrepreneurship as their career choice. Originality/value This is one of its kinds of research conducted in the Indian context. Findings of this research will be helpful in predicting how the intention process of Indian students is affected by their CgStys and SEff.

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This paper presents a framework-based systematic review of existing research to understand the purchase behaviour of consumers for life insurance products. The TCM framework is adopted to provide an organized review of the theory, context and methods used in the articles under review. Antecedents, decisions and outcomes in the context of consumers' life insurance purchase behaviour are also discussed in detail using the ADO framework. The review aggregates 136 unique antecedents derived from 76 relevant articles and classifies them into eight broad categories.Further, the reasons for obtaining a positive or negative effect of a particular antecedent on life insurance purchase decisions or outcomes are also fully explored.Finally, TCM and ADO frameworks are used to identify the research gaps in the extant life insurance literature. Some of the important future avenues of the research, especially from the perspective of behavioural economics and pandemic scenarios such as COVID-19, are then explored.