In light of the evolution in employer brand management practice, this paper aims to present an assessment of employer branding as an antecedent to organization commitment in varying organization environments. The presupposition is that the internal organization climate/environment of different industries (in this case manufacturing and service industry) vary considerably. The findings of the study confirm high levels of the three components of organisation commitment namely, affective commitment, continuance commitment, and normative commitment, and a very high score for employer brand .But contrary to the predictions, the inter-correlations for all the four components of the employer brand with the organizational commitment dimensions were very low. The organization climate of the manufacturing and service sector units exhibited a moderating role on the relationship between the variables. The employer brand components that were of intrinsic nature, including the dimensions of work life balance and culture had a more significant influence on organization commitment than those of extrinsic nature, like compensation and work environment. Implications for future research and management practice have also been discussed.

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In spite of the rapid growth of research in Organizational Citizenship Behaviors (OCB) in the recent past, there exists a considerable confusion in the concepts regarding the construction of OCB dimensions. It has also been accepted by researchers that OCB as a phenomenon is subjective to the national culture. Substantial organization studies have been directed towards comprehending and appreciating OCB as a dependent variable. The researchers hypothesized that Job Satisfaction (JS) would be strongly related to OCB. Hence the two primary objective of this study was to explore the conceptual dimensions of the OCB construct in the Indian context and secondly to investigate on JS as an antecedent of OCB. The cognitive measure of JS adopted in this study was confirmed to be positively correlated with the four dimensions of OCB namely, altruism, courtesy, conscientiousness and civic virtue. The extrinsic factors of JS were more strongly correlated to OCB than the intrinsic factors.

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