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A lateral crown ether fragment can be introduced on symmetrical mesogens containing only three aromatic rings. The replacement of the terminal alkoxy chains by chains containing oxyethylene units decreases the melting and clearing temperatures allowing one to obtain nematic compounds near room temperature. These compounds dissolve LiBF 4 salt only to a small extent, but the nematic arrangement, is thereby destroyed. The carbon chemical shift anisotropy and the local C-H bond order parameters were obtained for the nematic phase for the crown ether fragment and the terminal chains. This study indicates that the crown ether average conformation changes insigni cantly on decreasing the temperature. The lateral crown ether protrudes markedly from the core with the consequence that the molecular shape is far from rod-like in geometry.

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