The relevance of this article is due to the fact that representations existing in science have not formed a common understanding of the essence, directions and implications of economy digitalization, therefore the purpose of the study is to substantiate and present the authors' understanding of the pattern of origin, the essence of the digital economy and its development. The category of the digital economy is considered in the unity of genetic, essential, structural and functional aspects. The authors substantiate the internal relationship of digitalization with the fourth industrial revolution and the introduction of digital technologies in all spheres of human activity. The scientific significance of the study is to disclose the content and main directions of Russia's systemic transition to a digital development model. The formulated methodological approach and the results obtained provide the possibility for further research on the essential features of the digital economy and the development of practical measures for its development, for the prevention of negative effects of digitalization, and for the development of measures for the institutional regulation of the systemic transition of the Russian economy to the digital development model.
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