Background: The reproductive and productive performance play significant role in judging the qualitative and quantitative traits in a dairy animal and has direct effect on the milk production and profitability in any dairy enterprise. Methods: The present study was conducted in Jharkhand State, wherein 180 members of Jharkhand State Cooperative Milk Producers’ Federation and 180 non-member dairy farmers were randomly selected from three districts of Jharkhand. The data was collected from a total of 360 respondents using structured interview schedule. For present study, 135 crossbred, 58 indigenous cattle and 82 buffaloes were selected from the members; whereas 102 crossbred cattle, 36 indigenous cattle and 79 buffaloes were selected from non-members. Result: The findings revealed that dairy animals reared by cooperative members showed better reproductive and productive performance that their non-member counterparts. This is attributed to reason that JMF members adopted better dairy management practices due to availability of timely veterinary services, quality feed and training on improved dairy practices. Therefore, through increased participation in JMF; creating awareness and training regarding improved dairy management, adequate extension, breeding policy and financial support would further enhance the productivity among the dairy animals in the state.

Background: Jharkhand State Cooperative Milk Producers' Federation (JMF) plays a vital role in the processing of raw milk purchased from Jharkhand State member-producers and contributes to the development of the dairy sector. The current study explores the essential components in JMF's dairy supply chain, focusing on the marketing unit, and provides a preliminary framework for making decisions regarding its ramifications. Methods: To compile a SWOT analysis of the milk marketing system in JMF, data were collected from dairy producer members, including dairy farmers, marketing unit executives, and key informants. This includes establishing the objectives of the dairy sector and the internal and external critical factors (CFs). Because SWOT analysis does not give an investigative basis for evaluating the priorities of CFs, the analytic hierarchy approach is utilised to determine the priorities of detected CFs. The CFs have also been ranked according to their importance. Results: This study's findings indicate that the SWOT-based methodology gives crucial sensitivity when evaluating marketing chain strategy for dairy cooperatives like JMF. The findings of this study show that wide range of quality dairy products, absence of strong sales and marketing experience, emerging new markets offering greater marketing potential, seasonal slump are the major strength, weakness, opportunity and threat of JMF, respectively.