Abstract-Career women are challenged by work and family commitment at the end of each day in Government and private hospital. Majority of women are working through-out week and 53% are struggling to achieve work-life balance. Women reported that their life has become a juggling act as they have to shoulder multiple responsibilities at work and home. Both government and private hospital management need to be conscious of this status of female nurses and periodically review their status. They can create supportive environment to help these women achieve work life balance. This article highlights the issues connected with work life balance of female nurses in government and private hospital and the factors that determine work life balance.

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Abstract:In this research study, we analyse the position of the ayurveda medicine and factors affecting the positioning of the ayurveda medicine and also provide suggestions to them how to positioning their products or services. The type of research design used in this research is descriptive in nature. The primary data was collected for the present study by structured questionnaire to the patients. Final study was conducted with 202 patients in Tamil Nadu. The results of the study have indicated that companies should spend in their research and development department to develop the medicines having quicker response. Companies should take the consumer preference while preparing the medicines. The company need to start more campaign programmes in rural and urban areas so that public awareness towards the therapy may increase. The company should promote the product through visual media advertisement and print media advertisement.

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