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After the Liberal Democratic Party won the election in 2012, Prime Minister Abe stated that the government would strive to implement aggressive abatement measures against global warming. Here, we define five types of green innovation and three types of green growth with the aim to clarify the necessary abatement measures against global warming. Next, for promoting green growth we propose a novel organization, which is referred to as the Green Power Moderator (GPM). Furthermore, we estimate the economic impact of the measures on the national economy and households in 2030, assuming that GPM successfully promotes green growth. For this purpose, we develop an energy and economy model, in which the bounded rationality of consumers is taken into consideration. Finally, we identify significant factors in establishing an affluent low-carbon society based on the results of our model simulation.

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