The relevance of the study is determined by the question as to in which version the environmental consciousness of a person should be considered. The novelty of the study is determined by the possibility of not only forming ecological awareness but also imparting environmental education in their professional and everyday living environments. The authors consider the aspect of structuring the teaching of ecological knowledge of students as the most active layer of the population. It is shown that the possibility of forming environmental awareness depends on the critical role of the media and public policy. The practical significance of the study lies in the possibility of development and structural determination of the direction of the formation of the influence of environmental competence among students for use in everyday activities.