A petition to the USDA claims that natural labeling misleads consumers. We investigate this claim using an online choice experiment to determine consumer willingness to pay for steak labeled as natural. Half of the sample was provided with the definition of natural, while half was not. The absence of the definition resulted in consumers placing a premium on "natural" steak, while those provided with the definition were not willing to pay a premium. Similarly, participants who consider themselves familiar with the natural definition did not place a premium on "natural" steak. Results indicate that consumers may misinterpret the natural label.

Mastitis is a worldwide problem in dairy cows and results in reduced milk production, the culling of cows, and other economic losses. Bulk tank somatic cell count (BTSCC) over 200,000 cells/mL often indicates underlying subclinical mastitis in dairy herds. Several preventative measures that can be implemented to help improve the incidence of mastitis exist, but surveys find these practices not fully adopted by producers. The goal of this research was to analyze the farm and operator characteristics associated with BTSCC in dairy herds by analyzing a survey of dairy producers in the southeastern United States. We examined this region because it has experienced a decline in the number of dairy farms, dairy cows, and milk production over the past 2 decades. The southeast region is also associated with higher BTSCC levels than the national average. Dairy farms in Georgia, Mississippi, Kentucky, North Carolina, South Carolina, Tennessee, and Virginia were surveyed. Producers were asked questions about the BTSCC at which they take action to address BTSCC, the information sources they use to learn about and manage BTSCC, farm structure and management characteristics, and attitudinal variables associated with profitability, managerial control, and planning horizon. Least squares regression was used to determine how these factors were associated with BTSCC levels across the 7-state region. Concern over mastitis, financial consequences of mastitis, and increased previous-year BTSCC were associated with higher current BTSCC levels. Obtaining information about mastitis from veterinarians and extension personnel, taking action against mastitis at a BTSCC less than 300,000 cells/mL, and perceived ability to control processes and mastitis incidence were associated with reduced BTSCC. We found average BTSCC was lower in North Carolina and Virginia. These results suggest that proactive producers (i.e., those that perceive they can control BTSCC and seek information from reliable sources), were more likely to report lower BTSCC. As a result, it may be possible to achieve improved milk quality, evident from lowered BTSCC, across the region.

We estimate the values of bull phenotypic traits, performance measurements, and expected progeny differences (EPDs) over time using bull sale data from an auction in Tennessee from 2006 to 2016. Moreover, we determine how a state partial-cost reimbursement program for bulls with certain EPDs affects bull sale price. Purebred seed stock producers in this region should focus on selling large, fast-growing, mature bulls that produce lighter calves for reduced calving stress. The state cost-share payment did not significantly increase bull prices in most years, meaning this payment was retained by cow-calf producers in most years.

The effect of the United States (US) sugar program on sugar-using firm profitability from 2000 to 2017 is examined using firm financial data and the relative US-to-world sugar price ratio. Return on assets and market-to-book ratio proxy for firm financial performance. The regression results provide statistical evidence that as the US sugar price increases relative to the world sugar price, sugar-using firm financial performance improves. This is likely a result of sugar-using firms passing higher sugar costs on to consumers. An ex post analysis indicates that the statistical tests have adequate power. Findings provide guidelines for future analyses investigating the relationship between the US sugar program and sugar-using firm financial performance.

Biobased productsare non-food goods derived from agricultural and forestry materials. Products made from biomaterials could substitute for petroleumbased inputs used to make everyday household goods. This studyestimates consumer willingness to pay (WTP) for the attributes of single-use eating-ware (SUEW) plates made from biobased materials. Attributes considered are product material, degradability, product labeling, and biomass origin. The study controls for inattention and availability bias on attribute premium. Results suggest