The aim of this study is to explore a proposition of eco-innovation internet-based approach to bridge the gap between market orientation and marketing performance of the batik SMEs in Indonesia. Batik is an Indonesian art of waxed hand painting on the textile by utilizing of natural dyes. The 250 questionnaires were distributed among the SMEs actors; however, 189 out of 250 questionnaires were valid to be further processed. This research has provided some empirical evidence that the approach of e-eco-innovation has a significant impact on marketing performance. Furthermore, market orientation also has a significant impact on both marketing performance and e-eco-innovation. Therefore, the adoption of ICT (Internet & Communication Technology) and eco-innovation may contribute not only to the body of knowledge of green marketing but also for the practice of green marketing amongst SMEs in developing countries.

The aim of this study is to explore a proposition of eco-innovation internet-based approach to bridge the gap between market orientation and marketing performance of the batik SMEs in Indonesia. Batik is an Indonesian art of waxed hand painting on the textile by utilizing of natural dyes. The 250 questionnaires were distributed among the SMEs actors; however, 189 out of 250 questionnaires were valid to be further processed. This research has provided some empirical evidence that the approach of e-eco-innovation has a significant impact on marketing performance. Furthermore, market orientation also has a significant impact on both marketing performance and e-eco-innovation. Therefore, the adoption of ICT (Internet & Communication Technology) and eco-innovation may contribute not only to the body of knowledge of green marketing but also for the practice of green marketing amongst SMEs in developing countries.

Ekonomi kreatif merupakan bagian yang integral dan semakin strategis dalam perencanaan pembangunan nasional guna meningkatkan kesejahteraan masyarakat. Gamelan, merupakan salah satu warisan budaya bangsa serta kemanusiaan yang potensial untuk dikembangkan dalam rangka pengembangan industri kreatif, peningkatan kesejahteraan masyarakat serta penanaman nilai-nilai luhur budaya bangsa. Secara empiris, kontribusi industri kreatif terhadap pembangunan. Pembuatan aplikasi android Gamelan Wirun dibuat untuk strategi penetrasi pasar dan perluasan pasar, yaitu meningkatkan penjualan gamelan melalui teknologi. Aplikasi ini dapat diakses melalui play store android di smartphone. Dengan demikian pasar menjadi langsung, artinya pembeli gemelan dimanapun baik lokal, nasional maupun di seluruh dunia dapat langsung berinteraksi melalui program Aplikasi Gamelan Wirun. Melalui pendampingan dan pelatihan, pemahaman dan awareness pengrajin terhadap penggunaan teknologi untuk transaksi menjadi semakin tinggi.

Background: Community-based tourism is increasingly being considered a more sustainable alternative. Tourism Villages can be a step towards realizing sustainable tourism. This is because the tourism village has the opportunity to open up as much participation as possible for the local community. However, this does not mean anything if managers, including accommodation providers, need qualified organizational and financial management skills. Contribution: This activity aims to provide knowledge to homestay managers in Candirejo Village to properly manage business finances based on SAK EMKM (Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah) Method: The method used by researchers is through training and empowerment of homestay managers Results: The result of this activity is an increased understanding of SAK EMKM in Candirejo Village. After the training, homestay managers have also started implementing SAK EMKM in their financial reports. As a result, the financial position can be monitored, financial leaks can be minimized, and homestay business management can be carried out more effectively and efficiently. Conclusion: The activities that were held went well. This is known from the excellent understanding of SAK EMKM after the training was given

Perpustakaan yang sudah ada didesa kebonan kurang dimanfaatkan oleh masyarakat dilingkungan desa dan sekitarnya, baik dari kalangan anak pra sekolah, anak sekolah maupun warga yang dewasa. Melalui Pengabdian masyarakat ini berupa pembuatan dan pendampingan kepada Masyarakat dilingkungan desa Kebonan dilakukan dengan menganalisis permasalahan dan pembuatan sistem Informasi Perpustakaan Desa dan pendampingan Implementasi sistem. Pelaksanaan kegiatan IbM Ipteks in dilakukan dalam beberapa tahap, yaitu tahapan yang pertama adalah persiapan yang meliputi persiapan ijin kepada mitra, waktu pelaksanaan, tempat dan materi pengabdian, tahapan yang kedua pelaksanaan yang terdiri atas pembuatan website perpustakaan digital, penerapan dan konsultasi serta pada tahapan akhir meliputi penyusunan dan pembuatan laporan serta monitoring dan evaluasi kegiatan.