The mobile ecosystem is experiencing a wave of transformation with the emergence of new players, changing roles of existing players, and the creation of new business models. Drivers of change include attractive consumer tariffs for ubiquitously available mobile broadband access, development of increasingly powerful mobile devices, and the emergence of an "App Economy". Mobile platforms play a particularly central role in this transformation. Drawing on theories of technological platforms and business ecosystems a visualization approach to the study of mobile platform ecosystem structure and strategy is presented. The study provides a basis for understanding change in the converging mobile ecosystem.
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