T his article shows the implementation of DM AI C (define, measure, analyze, improve, and control) in an Ecuadorian Snack company. T he company manufactures vegetable snacks f o r exportation. The first trimester of 202, the company receives between one and four complaints from their clients per month because of t h e presence of crumb in the snacks. T he objective of this study is to reduce the percentage of crumb in the snacks to maximum 15 %. Following the DMAIC method, which stands for Define, Measur e, Analyze, Improve, and Control, we collect and analyze qualitativ e and quantitative process data to identify the root causes and def in e an action plan for reducing the crumb. We found 4 root causes an d for each of them an improvement plan was developed consider ing the constraints of the company. After implementing the improvement ideas, the presence of crumb in the snacks was effectively reduced.