The purpose of this research is to measure the effect of perceived behavior on purchasing behavior of halal food among consumers in Tangerang which is mediated by purchase intention and moderated by halal awareness. Data collection through online questionnaires was carried out by snowball sampling and the results of questionnaires were returned and valid as many as 300 respondents. Data processing using SEM method with SmartPLS 3.0 software. The results of this study indicate that attitudes, subjective norms and perceptions of behavior control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on the purchasing behavior of working consumers, and halal awareness moderates the effect of purchase intention on purchasing behavior.
This community service activity aims to improve sewing skills through training in the production and branding of entrepreneurship-based cloth mask sales for santri and female students at Daarul Uluum I Islamic Boarding School, Bogor City. The methods used to implement this service activity included presentations, practicums, and discussions. The participants of this training were 36 students of the Daarul Uluum I Islamic Boarding School in Bogor City. The result showed that the santri and female students in the Daarul Uluum Modern Islamic Boarding School in Bogor could increase their productivity by using sewing skills to make cloth masks. It can protect themselves from Covid-19 by wearing cloth masks and can increase their income by selling masks producing by themselves either through direct sales or indirect sales.
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