No abstract

In addition to the fact that communication is important for everyday life, it could also be considered as a determinant of business performances, on the basis of knowledge or ignorance of cultural differences between the stakeholders throughout their business interactions. Accordingly, this research is based on an analysis regarding the behavioral standards and acceptable values that one global company represents to its employees and expectations regarding the implementation of these standards and values throughout the business communication with customers, but also with colleagues, members of different cultures. Data collecting procedure and data analysis were conducted on the basis of historical, comparative and descriptive methods, including the synthesis. Also, a survey research was conducted during the 2016 on the sample that obtained ten employees in "Qatar Airways" airline. The research results pointed to the importance of fundamentally approach to cultural differences in business, especially in organizations that are operating beyond the boundaries of one national culture, in order to avoid the possible problems in business communication, which might occurate on a daily basis in international companies, but also in much smaller, especially in the field of tourism. Thus, beside the contribution to the theory regarding the impact of cultural differences on business communication, these research results might have practical implications for all of the companies that are operating within the global market.

The most common normative system for shaping the employees' attitudes and behavior is represented in form of the ethical code. In respect to that fact, this study was focused on researching the effects of the ethical code on shaping the ethical climate within the hotel business in society that is passing through the transition, such as Serbia, obtaining the sample of 211 employees in hotels of Kopaonik, one of the most popular destinations of winter tourism in this country. The effects of the ethical code (its content and transparency of discussions and meetings about ethics and ethical dilemmas within hotels) were analyzed in respect to their influence on five identified ethical climate types, labeled as Law and care, Adhering the law, procedures and rules, Organizational interest, Team spirit and personal morality and Personal interest.