The Republic of Serbia has numerous predispositions for the development of rural tourism, considering that it represents a factor in the revitalization of the surrounding rural areas. Development and orientation towards "rural Serbia" could bring numerous advantages that relate to stopping migration flows from rural areas to urban areas and provide revitalizing the agricultural sector and other complementary activities. The aim of paper is to point out the importance of rural tourism, as one of the priority products of the Republic of Serbia, through the analysis of the current level of its development, and predicting future trends that promote the future of rural tourism. The methodology includes an overview of the theoretical framework of rural tourism collection of existing statistical data, obtained on the basis of previous research.