The work is devoted to topical problems of functioning and translation of expressive vocabulary in media texts of modern English-language press. The study defines the concept of "media text". Stylistic features of English – language media texts are characterized. It is noted that the language of English-language media texts has certain features and directions for certain categories of readers. The analysis of English-language media proved the direct relationship between the degree of complexity of the selected language tools and socio-cultural specific features of the target audience. Linguistic practice of mass media determines the main tendencies of development of lexical-semantic, word-forming and syntactic structures of language. The language of the media is singled out as a separate background in journalism, which has its own genre and language features. Expressiveness is a property of language units to reinforce the logical and emotional meaning of what is said. Expression is a set of semantic and stylistic features of speech expressiveness, such as quality, due to which stylistic marking (emotionality) is achieved. The concepts of expression and expressiveness are different: expression serves to increase and enhance expressiveness, and expressiveness is that expressiveness. Expressive vocabulary is constantly updated and supplemented with new lexical and semantic variants. It is emphasized that a significant part of the specific vocabulary in the English-language media is expressive vocabulary. The concepts of expressive vocabulary and their functionality in media text are considered. The results of the analysis allow us to conclude that expressive vocabulary is quite common in newspaper texts, which is reflected in articles on various topics (economic, business, entertainment, youth newspapers, etc.), creating a stylistic effect in each of them. It is noted that the transfer of expressive English vocabulary in the Ukrainian language is carried out with the involvement of such translation methods as assimilation, descriptive translation, tracing, transcription, transliteration.