Nowadays, digital communication helps people to establish contact quickly and conveniently, to convey their message, ideas, the vision of the world to a wide audience. In this regard, new challenges have emerged for discourse analysis in the field of research on the features of digital communication, digital communication practices, the impact of electronic communication technologies on the formation and conduct of discourse, application, and influence of extralinguistic factors on speech. The article analyzes the problems and features of discourse using digital technologies, current trends, and new data in the field of social networks, hashtag activism, problems of involvement, activity, motivation of participants in online communication, formation of their online identity. The authors used system-functional, hermeneutic methods, linguistic analysis, methods of analysis, and synthesis in the framework of discourse theory. The study found and confirmed that the features of digital communication practices and the formation of discourse on the Internet are the widespread use of social networks, hashtags, social integration activities such as challenges, the use of special vocabulary specific to Internet communication, the ability to express themselves and form their own online user identity. Extralinguistic factors of discourse formation in digital communicative practices are major from the point of view of discourse analysis.

The concept of discourse is fundamental to modern linguistics. Discourse is a connecting link for all linguistic research, and modern ideas about discourse, without exaggeration, reflect the process of formation of linguistic science. The purpose of this work is to analyze the linguistic and stylistic features of the dispute on the Internet, namely: the format of discourse, linguistic technologies, and modern language tactics. The subject of the study is the debate on the Internet as a way to find out the positions of the participants in the discussion. During the study, a number of general scientific methods were used: the method of analogy, the method of generalization, the method of observation, the method of comparison, the method of experiment, the method of analysis, and the historical method. As a result of the research, the format of discourse, linguistic technologies, and modern language tactics of debate on the Internet were analyzed. Thus, it is emphasized that in the debate on the Internet, a combination of verbal and nonverbal components of the message realizes such an important feature of media discourse as multimedia. Non-verbal means of communication become a kind of background for the message, which thus receives additional expressive-emotional-evaluative overtones, which helps to put in the mind of the recipient a particular idea. In addition, the extreme pragmatism of modern man creates new challenges for its information. Today, to enhance the "presence effect", it is necessary to create the illusion of a new reality, an integral part of which is Internet discourse.