Optical materials are needed for various applications that emit light. Highly emissive dyes are expected to be widespread in materials creation but they display emission quenching in the solid state. Flood, Laursen, and colleagues discovered the first universal solution to this 150-year-old problem. They report a class of fluorescent materials and the design rules that allow cationic dyes to be plugged into an ionic lattice to reinstate their bright emission.
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