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Academic libraries have seen a dramatic decline in face-to-face traditional reference desk interactions over the past decade. Due to new initiatives at the University of New Mexico, reference services are flourishing even though traditional desk reference interactions are declining. Incorporating more engaged librarians within the academic and surrounding communities has expanded reference services and created new opportunities for librarians to consult with users in multiple settings. The establishment of a virtual service desk has increased the accessibility and visibility of the library to "meet users where they are" in an electronic environment.

to make library services more accessible to under-represented students doing academic research, locating information about careers and majors, and learning about library services and programs. UNM & UL Description The University of New Mexico-Albuquerque Campus is 119 years old, opening its doors in 1889. It is centrally located in Albuquerque, New Mexico, along the middle Rio Grande Valley. UNM is a Carnegie Research University/Very High research activity institution offering 210 certificate and degree programs. The US Department of Education has also given UNM the designation of "High Hispanic Enrollment." The University Libraries' system has four branch libraries: Centennial Science and Engineering Library (biology, science, engineering, and mathematics), Fine Arts and Design Library (art, architecture, music, dance, and theatre), Parish Memorial Library (business, economics, and management), and Zimmerman (education, humanities, and social sciences). Four additional research programs that reflect New Mexico's diverse population and area of service include the Center for Southwest Research and Special Collections, CHIPOTLE (Chicano/Hispano/Latino Research Program), Division of Iberian and Latin American Resources and Services, and the Indigenous Nations Library Program. UMM Student Demographics/Population The UNM Albuquerque main campus in fall 2007 enrolled 25,749 students. Of those students, 750 (2.9%) were African American, 1,543 (5.99 %) American Indian, and 8,023 (31.16%) Hispanic, for a total minority population of 40.05%. The average age of UNM undergraduates is 23.4, which is slightly higher than the national average. Students

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This article describes the creation of an online reference intake form that collects statistics and provides detailed reports. Included is a practical application, based on analysis of Native American questions, for collection development.