Healthcare professionals have grown up in “old power” institutions, but only by understanding how “new power” works can we respond effectively to the antivaccination narratives spread on social media, surmise Kathryn Perera, Henry Timms, and Jeremy Heimans

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Conclusions:The Public Narrative framework can significantly enhance the confidence, capability and skills of Patient Leaders, both to identify and coalesce around shared purpose and to advance genuine co-production in the design and improvement of healthcare services in general and maternity services in specific.