No abstract

Today, the whole world is fighting the COVID-19 pandemic. In these circumstances, medical professionals are being viewed as the frontline warriors who are risking their lives for the sake of helping, caring, and curing these patients. However, in these difficult times, there are few medical professionals and health care providers who are taking advantage of this situation and taking advantage of distressed and distraught patients at will. A conflict between professional and personal ethical values makes them depressed and puzzled. It is tough for them to maintain a good image of their profession and business. The objectives of this study are to review the ethical conflict amid the ongoing Covid pandemic and post-Covid pandemic (vaccination period) in the context of medical professionals and health care providers. The paper is designed based on a literature review. Almost fifty-two research papers, articles, survey reports, and newspapers were studied in the context of ethics in business/profession. After reviewing moral distress is ongoing and post-pandemic period, the researchers have tried to present the medical professionals and health care providers' critical situation to give priority to their professional ethics or personal interest.

Objective: In India, incorporating structural transformation in corporate social responsibility for achieving sustainable development goals in the Covid-19 Pandemic has become a priority. Therefore, the present article aims to review the corporate social responsibility activities conducted by Nine Indian companies (two public sector organizations and seven private sector organizations) towards attaining Sustainable Development Goals in times of global pandemic. To explore CSR activities performed by the Indian companies (both public and private) in recent times of crisis of covid-19. To assess the impact of Covid-19 on the economic, social, and technological environment of Indian Companies in recent times.   Method: For our research, we chose India since it was one of the earliest and worst-hit countries during the recent pandemic. Even though huge Asian corporations are a minority, It is a good fit for our study goal for various reasons. Less and medium-sized businesses, on the other hand, have a far smaller influence on society, Due to their prominence in the press, clients or consumers are more likely to provide feedback if they are proactive. As a second point, major companies have greater resources (e.g., human and financial) to spend on reporting and distributing social and environmental information. The existing study applied bibliometric analysis in the exploratory research. The data collection done through secondary sources in which articles extracted with the use of PRISMA flowchart.   Result: The study's findings state that most selected Indian Companies spend Rupees 50-1000 crores as corporate social responsibility activities and contribute to the Pradhan Mantri Relief Fund as a business response to face challenges in times of pandemic. Moreover, private companies spend more on CSR activities than public companies in India. The study provides suggestions to the government to make the corporate social responsibility activities compulsory for all the profitable companies so that country can maintain a corporate pool of contingent funds that can utilize to meet such times of critical circumstances.   Conclusion: Companies are taking steps to ensure the safety and protection of their personnel. This has been reflected in corporate social responsibility initiatives as well. Corporate social responsibility efforts must include pushing for and facilitating access to health insurance programmes and other equity indicators as a result.

In the twenty-first century, the rise of social media and social networking websites dramatically altered the communication environment. Web 2.0 social media is an effective tool for locating and targeting customers, engaging them with companies, and leaving a lasting impression on their minds. According to the findings, marketing and campaigning professionals have used Ephemeral content to build relationships with trendy communities, engage customers, increase sales, communicate offers and limited-time deals, and stay connected with a large audience by monetising "moment marketing" at times. Finally, this study reveals that users' goals increase gratification and improve engagement with ephemeral information on social media. It also suggests that the desire for closure can mitigate the impact of gratification on ephemeral content engagement. The Fear of Missing Out, as well as additional features such as an individual's interests and the immediacy of action taking in that precise time, are the most significant elements that keep the audience hooked on such Ephemeral Content. Ephemeral Content is on the rise, and it's a great way for companies to cash in on platform capabilities in a new and creative way.

Business organizations becoming global is nothing new in the current world due to the ever-shrinking physical and communication boundaries. Going global has its benefits and limitations. Benefits would be less expensive land, labor, and resources and reduced transportation cost by being present in countries with vast requirements for an organization's products or services. At the same time, the limitations would be to manage people or lead them toward shared organizational goals. India being a country with enormous opportunities has diverse cultures and practices. Thus, leading various people as employees would be a challenge. What may work in the Western countries may not work in India due to its vast diversity in culture, language, and ethnicity. This research aims to understand the servant leadership approach and if it would be applicable in India. In the context of diverse cultures, the authors analyze the servant leader's role in an organization and compare the practices of servant leadership in various other countries.