Persistent drop in quality of Nigerian cocoa exported to the international communities portends a grave danger to the economy of the country. This study investigates factors determining adoption of bean quality improvement practices by cocoa farmers in Cross River State, Nigeria. Using a two-stage random sampling technique to select 336 farmers from communities with high production, data were collected with a structured questionnaire and subjected to factor analysis and descriptive statistical procedures. The data revealed that majority of the respondents (66.1%) were male with mean age of 48 years, 78.6% were formally educated whereas 31.0% had a quarterly contact with extension agents. Most of the respondents (98.2%) had high perception on practices considered as being adequate for improving the quality of cocoa beans. There was a positive and significant relationship between perception on cocoa bean quality and adoption of bean quality improvement practices (r = 0.142 and p = 0.001) at one percent level of significance. Factor analysis showed that socioeconomic, production, technological and institutional factors with Eigenvalues of 3.312, 2.403, 1.862 and 1.055, respectively, accounted for the quality of cocoa beans. However, educational level of farmers (0.867), cost of inputs (−0.724), relative advantage of the practice (0.683) and contact with extension agents (0.703) exert greater influence on farmers’ capacity to produce quality cocoa beans. The identified variables should therefore be considered when disseminating improved practices to cocoa farmers for increased adoption.

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