If asked, few managers today would deny the importance of intellectual capital to successful performance. But organisational practice – for example performance measurement and accounting techniques – have not yet been adjusted to recognise the changing origins of wealth creation. The author of this article argues that firms and countries which lag on this issue do so at their peril. He identifies and examines some examples of best practice and indicates how they could be generalised.
Recent evidence suggests that mobile search is becoming an increasingly important way for mobile users to gain access to online information, especially as off-portal content continues to grow rapidly. In this paper we study the characteristics of mobile search by analysing approximately 6 million individual search requests generated by over 260,000 individual mobile searchers over a 7-day period during 2006. We analyse the patterns of queries used by mobile searchers and focus on key characteristics such as the clickthru rates of mobile searches in order to understand, for the first time, just how well mobile search engines are responding to user queries. Moreover, we compare our results to a number of recent mobile studies and highlight some of the key differences between mobile search and traditional Web search behaviours.
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