Using infographics as educational tools has emerged as a strategy to reach consumers in today's information-saturated environment. Through the use of engaging and informative graphics, educators can deliver meaningful messages tailored to targeted audiences. Varying types of effectively designed infographics can be used to capture the attention of consumers by: telling a story, clarifying complex information with evidence-based information or research findings, using innovative design, and reaching targeted audiences in easily accessible places. Combining innovative infographic design and targeted dissemination strategies, Extension educators can capture consumers' attention and deliver clear messages to improve communication with consumers

Health literacy is emerging as a leading issue affecting U.S. consumers' health. It has been shown to be a stronger predictor of a person's health than age, income, employment status, education level, or race. To best meet the health literacy needs of consumers, Extension educators can use best practice guidelines for improved health communications to develop effective educational materials, which include getting to know the target audience; sending clear, actionable message(s); and using appropriate formatting with meaningful visuals. Extension educators can apply these best practice guidelines to better promote health-related behaviors and communicate science more effectively to consumers.