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Because multimedia presentations are used to communicate diverse ideas, and because they employ various mixtures of media, they have resisted systematic criticism. A functional/experiential approach to analysis and judgment of these programs is recommended. Such a system would emphasize the structure and style of the presentation, its technical and aesthetic factors, its value to the audience, and the critic's personal reactions. This system is intended for “layman” critics and incorporates material from aesthetics, communication, instruction, and persuasion. After proper testing of this theoretical approach, a reliable evaluation instrument will be available for distribution.

Although in use for a considerable time, the hybrid medium of multi-imagery has not been studied in a consistent way. Existing studies are limited in design and application, especially concerning the wide use of multi-image programs in commercial and corporate settings. One approach to understanding the most effective elements in multi-image design and practice might be through examining award-winning presentations, if the evaluation of these programs is consistent and thorough. An evaluation instrument designed to meet the standards of validity and reliability has been developed and field tested at international festivals; it has been shown to be consistently reliable and has been accepted throughout the industry. Studying the design factors of the winning programs, as indicated by the evaluation form, may prove to be a successful method of analyzing what previous research has failed to discover.