No abstract

The Transmedia Storytelling strategy is one of many strategies that support the sustainability of an entertainment media, one of which is the game. Games are a medium of interactive narrative entertainment. The three elements that support the narrative are time, character, and world-building. Sustainability through the transmedia character approach can be done by conducting a qualitative study. The writer takes the character of Arthur Pendragon, who examined the level of his identity to explain this character’s visual identity in a different universe.