In 1999 a library marketing committee was created on the University of Northern Iowa campus. The aim of this committee was to heighten administrator, faculty and student awareness of library resources and services. This marketing committee was charged with helping administrators, faculty, and students realise what we librarians already know ± that the library is capable of galvanising, nurturing, and supporting the research of the university community. During 2000 and 2001 various marketing efforts and experiments were employed by this committee including: promotional newsletters and e-mail postings, student surveys, co-operative marketing studies conducted with marketing students, participation in student and faculty orientations and creative advertising via library pens, library shirts, online library newsletters and sidewalk slogans. While results from this ongoing experiment are encouraging, committee members discovered that significant time, effort and money can be expended in marketing a library.

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Abstract:The decision to conduct an inventory at the Rosa Parks Library at Troy University in Montgomery was the culmination of several on-going collection cleanup projects with the decisive factors being the need to conduct a collection assessment and a reclamation project to synchronize our ILS holdings with OCLC. In this paper, librarians and staff will discuss the benefits, problems and solutions of completing our first electronic inventory. We will focus on the collaborative effort between access services and technical services. Staff involvement, workflow and procedures will also be discussed.