This study aims to determine the effect of individual farmers characteristics (age, formal education, knowledge, number of livestock ownership, and length as farmers) on the income level of laying hens farmers, and to determine which indicators of individual farmers characteristics variables have the most dominant influence on the income level of laying hens. The research was conducted in Bangli Regency, Bali Province. Research location is determined using purposive sampling method. The number of samples used as respondents in this study amounted to 40 farmers. Primary data collection was carried out using the direct interview method to farmers using a structured questionnaire. Data were analyzed using Partial Least Square (PLS). The results of the direct effect test prove that the individual farmers characteristics have a positive and significant impact on the farmers income level, where knowledge (X3) is the most dominant indicator of influencing this variable.

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