This study aims to see the effect of the interaction quality, outcome quality, and environmental quality on customer perceived value moderated by digital technology and affects consumer trust. The company's object in this research is PT Pupuk Indonesia Tbk, with the respondents being farmer groups and cooperatives who place orders for subsidized fertilizers produced by the company. The form of this research is quantitative research by distributing questionnaires. Questionnaires will be distributed with a minimum of 150 respondents spread throughout Indonesia. Data of the questionnaire will be processed using Smart PLS. The indicator validity test in this study will be tested by factor loading, while the reliability test will be tested by composite reliability. The validity test of the variables will be tested with Average Variance Extracted (AVE). The research model will also be tested with the determinant coefficients R2 and Q2.