Mediatizing the old personal home videos and customizing the modern reality-based television shows, YouTube home vlogging emerged as a successful embodiment of the fading-away frontiers between the private and the public in the new media era. Exploiting the affordability, accessibility, and portability of the video production equipment along with the participatory and interactive nature of the Web 2, several Egyptian spouses have initiated their own household video channels, revealing various aspects of what was previously known as their private life. This study explores the Egyptian users' (viewers') perceptions of this new "homecasting" practice and their attitudes towards the content and its creators through a cultural reception analysis lens. Qualitative Thematic Analysis was employed to detect the salient themes and general valence of the users› comments on a sample of videos from two of the users' comments "Ahemd Hassan & Zeinab" and "Diaries of Hamdy & Wafaa." Most of the viewers showed favorable attitudes towards the content, and tones of comments were mostly supportive and defensive of the creators, indicating an accepting approach to the homebased vlogging phenomenon. Comments featured both negative and positive themes but lacked the potential for creating a productive social debate. 2020-‫ديسمرب‬ / ‫أكتوبر‬) 31 (‫العدد‬-‫واالتصال‬ ‫االعالم‬ ‫لبحوث‬ ‫العربية‬ ‫املجلة‬ Reception AnalysisTheory The traditional content analysis focuses mainly on how the meaning is explicitly presented to the audience, assuming that the meaning, delivered within the content, is a "common ground" between the producer and the receiver of the content itself. (Kepplinger, 1989) In a similar context, (Livingstone, 1989) argued that content analysis gives the researchers the authority to identify, code, interpret the manifest meanings of media content regardless of how the audience members understand and process those meanings. That is why she suggested a subsequent audience reception investigation to complement the findings of the content study. This view coincides with the phenomenological perspective that adopts the medium-audience formula in the process of mean-making, where the question is not "what" something like a photograph or painting means, but "how" it means.(Jensen, 1993) That notion was the springboard for the "reception studies" or "audience reception analysis" which saw its evolution and development as a theoretical and analytical approach during the 1980s. (Livingstone, 1998) Reception theorists emphasize the interaction that occurs between the media texts (all forms of mediated content) and the audience members, currently the media users. They consider this type of media-user engagement as the area of 'meaning reproduction'. Accordingly, the meanings are neither fixed nor isolated; instead, they are developed throughout the 'reading/viewing' experience and the users' 'response' to the media text. (Barry, 2004) Reception analysis approach focuses on the media audience's response to and interaction with the media ...