Abstract-Customer relationship management (CRM) has the potential for achieving success and growth for organizations in the nowadays environment of extensive competition and rapid technological development. CRM enables organizations to know their customers better and to build sustainable relationships with them. However, CRM is considered as buzzword and it is not understood well. The main components of CRM are people, technology, and processes. This paper provides an extensive review of the literature regarding the CRM processes. This review aims to increase the understanding of the different perspectives and the various types and levels of CRM processes. This paper reveals that there are four major perspectives of CRM processes which are customer facing level processes, customer oriented processes, cross functional CRM processes, and CRM macro-level processes. This paper recommends that for ensuring the successful adoption and implementation of any CRM initiative, organization should understand the different levels of CRM process and the integrated activities among the CRM processes at each level. In addition, for organizations to be successful adopters and implementers of CRM programs/systems, they should understand the need for business process reengineering and effective anticipation and management of the change that may accompany any CRM initiative. This paper suggests a pre-implementation plan for CRM programs/systems. Such a plan aims to initiate and communicate a customer-oriented culture within the organization. This step emphasizes on increasing the understanding of CRM concept and communicating and spreading the knowledge of the promising benefits of CRM programs/systems to all parties in the organization. All that will contribute in increasing the success rate of CRM programs/systems implementation.

The factors of Cloud computing (CC) adoption among small and medium enterprises (SMEs) have not been identified in the Jordanian context. Therefore, the aim of this study is to examine the factors influencing the adoption of CC in SMEs in Jordan. Through an extensive review of the literature, the research model was constructed based on the TOE framework. In order to validate the research model and test the proposed hypotheses, a quantitative research methodology followed in which a survey questionnaire was utilized to collect the data. Out of the 350 distributed questionnaires, 92 questionnaires were valid for the analysis. The PLS-SEM technique was used for the data analysis. The results approved the influence of six variables on the adoption of CC by manufacturing SMEs in Jordan, namely; compatibility, security, top management support, technological readiness, prior IT experience, and competitive pressure. Only the influence of the perceived benefits has not been supported. The study has theoretical implications and practical implications to SMEs in Jordan.

The aim of this study is to examine the factors affecting students' intention to use cloud computing in the Jordanian universities. To achieve this purpose, a quantitative research approach which is a survey-based was deployed. Around 400 questionnaires were distributed randomly to Information Technology (IT) students at four universities in Jordan and only 236 valid questionnaires were received. Using multiple regression technique, the results revealed that perceived usefulness, perceived ease of use, perceived security, perceived speed of access, and perceived cost of usage were significantly influencing the students' intention to accept and use cloud computing while the Affect was not. Furthermore, the results indicated that the developed model explains 50.4% of the variance in the students' intention to use cloud computing. Practically, the results of this study are considered fruitful for the universities and students to increase the usage of cloud computing in the educational settings.

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