This study aimed to investigate the role of educators in promoting values and the challenges they face. The research methodology used was a descriptive technique, where a questionnaire was distributed to 460 school supervisors to collect data. The findings revealed that the overall arithmetic mean of the teacher's role in forming students' value systems was 4.71, and it had a significant level of significance. The dimensions included social, ethical, personal, and national values. Additionally, no gender differences were found in any of the study's dimensions. However, statistically significant differences were found in the fourth dimension (national values) in favor of those with more experience. The study recommends conducting further studies using a similar design on other samples to gain new insights. Based on the main results, the study recommends assigning a dedicated first-grade teacher to help students learn social values through extracurricular activities such as volunteering. Furthermore, the study emphasizes the importance of the primary school teacher's enthusiasm in spreading ethical values by including them in the curriculum. In summary, this study highlights the significant role educators play in shaping students' values and the challenges they face. The findings can inform policymakers and educators on strategies to improve the quality of education and promote positive values in students. Future studies can build on these findings to provide a more comprehensive understanding of the role of educators in promoting values.   Received: 8 January 2023 / Accepted: 28 February 2023 / Published: 5 March 2023