The type of this research is correlational quantitative to find out the relationship between customer perceived value and online repurchase intention of Shopee users. The population in this research were all Shopee users who have been disappointed when shopping at Shopee. The sample consists of 350 Shopee users were taken by convenience sampling technique. Data was collected using customer perceived value scale with a reliability coefficient 0.923 from 37 items and online repurchase intention scale with a reliability coefficient 0.909 from 25 items. The analytical method used in this research is pearson product moment correlation technique. The results of the correlation test between online repurchase intention and customer perceived value show that the value of r=0.729; p<0.05. So, the hypothesis that says "there is a relationship between customer perceived value and online repurchase intention of Shopee users" can be accepted. A positive correlation coefficient indicates a positive relationship between the both variables. In general, online repurchase intention is in the high category with a percentage of 80.6% and customer perceived value is also in the high category with a percentage of 57.1%.
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