Social media is popular in our society right now. People are using social media platforms to purchase various products. We collected the data from various social media platforms. We analyzed the data for prediction of the consumer behavior on the social media platform. We considered the consumer data from Facebook, Twitter, Linked In and YouTube, Instagram, and Pinterest, etc. There are diverse and high-speed, high volume data which are coming from social media platform, so we used predictive big data analytics. In this paper, we have used the concept of big data technology to process data and analyze it to predict consumer behavior on social media. We have analyzed consumer behavior on social media platforms based on some parameters and criteria. We analyzed the consumer perception, attitude towards the social media platform. To get good quality of result, we pre-process data using various data pre-processing to detect outlier, noises, error, and duplicate record. We developed mathematical modeling using machine learning to predict consumer behavior on the social media platform. This model is a predictive model for predicting consumer behavior on the social media platform. 80% of data are used for training purposes and 20% for testing.

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Almost many consumers are inclined by social media to purchase the product and spend more money on purchasing. We got the data from social media to analyse the consumer behaviour. We have considered the consumer data from Facebook, Twitter, LinkedIn and YouTube. There is diversity and high-speed, high volume data is coming from social media, so we used big data technology. Big Data Technology is the recent technology is used in various field of research. In this paper we have used the concept of big data technology to process data and analyse to predict the consumer behaviour on social media. We have analysed the consumer behaviour based on certain parameter and criteria. we have analysed the consumer perception, attitude towards the social media. For doing the prediction we have pre-process the data to make the quality data so that we can take the quality decision based on outcome of our model. We have used the predictive big data analytics technique to analyse the consumer behaviour prediction in this paper.