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This case study describes our approach to enhancing the way family members may interact with each other -and their homes -in the near future. Samsung Electronics and American Institutes for Research worked together to show how the user-centered design of network technology in the home could best enhance a family's ability to communicate, play, and live harmoniously. We conducted user research in South Korea and in the U.S., held fastpaced collaborative design sessions, and created interaction design guidelines to inform the development of an innovative line of home networked products.

IN KOREA, the Samsung Group is creating a distinctive brand based on customer‐focused design. Tom Hardy, Kook Hyun Chung and Shin So collaborate to describe this effort, which includes defining shared values, establishing a design philosophy, proclaiming six guiding design principles, and developing an identifiable but flexible design language. In terms of implementation, a Lifestyle Research Group, a Material and Finishes Group, and an Advanced Design Group play important roles in this successful company‐wide program.