This study shows that the model of assessing the opportunities for innovation activity of enterprises is multivariate and interrelated with such macroeconomic regulators of Ukraine’s development as competitive attractiveness of the country, favorable conditions for doing business in the country and innovation activity of enterprises. The use of a three-dimensional matrix of indicators to assess Ukraine’s competitive attractiveness allowed us to evaluate the significant impact of changes in Ukraine’s Global Innovation Index on the innovation activity of enterprises for the period 2014–2019. Moreover, the greater the value of the indicator of the state’s innovation potential is, the higher the level of innovation activity in the country becomes, which significantly increases the positive image of Ukrainian entrepreneurs at the global level and acts as a “green light” for foreign investors. Given the wide range of parameters that must be taken into account in an integrated assessment of innovation activity of an enterprise, we have used the method of component analysis. The uniqueness of an integrated assessment of innovation activity of an enterprise is carried out in accordance with the concept of value formation of innovations and it is tested on the example of Ferrotrading LLC. The effectiveness of the study consists in the fact that the selected sub-indicators for assessing the innovation activity of the studied enterprise (innovation resources, innovation competencies and innovation abilities) greatly complement the assessment of the opportunities for innovation activity in the proposed model. The conducted study has theoretical and practical significance. It can be used as a basis for further research in this area and can be employed by governments to make management decisions on increasing the innovation activity of business and the state as a whole.

The article is devoted to solving scientific problems of economic security of economic entities of various forms of ownership, in particular in the conditions of digital technologies and pandemics. The essence of "economic security of the enterprise" is defined, the review of leading scientists-economists concerning the specified research topic is made. The significance of economic security of enterprises is substantiated, the ways of solving problems in activity of enterprises are offered. Based on the analysis of the publications of scientists, we have identified in the classical form: international, state, regional, sectoral, private or economic level of economic security. In our opinion, the economic security of any enterprise is an opportunity to carry out activities, maintain normal working conditions, development, and in cases of external and internal challenges, threats, risks, dangers to resist and resume their activities. Among the proposals to strengthen the economic security of each enterprise, we recommend: diversification and expansion of production, which will increase economic efficiency, namely the profitability of the enterprise, the range and additionally attract existing employees; reduce operating costs by optimizing online and offline operation, implementation of energy savings - day and night, etc; introduction of aggressive marketing, namely increase of net income due to occupation of new market segments; introduction of investment attractiveness of the enterprise, introduction of new technologies, creation of more qualitative production; input quality control of raw materials, control over technological operations, development of control system and quality assessment for individual technological operations - search for analogues; participation in exhibitions, presentations at various levels; constant monitoring and adjustment of data; conducting promotional discounts and attracting new potential consumers of the company's products

The article is devoted to a comprehensive assessment and improvement of the level of regional development on the basis of determining the effectiveness of the mechanism of sustainable development of the region, developing methodical principles for the formation of regional and local strategies for ensuring sustainable development.The purpose is to substantiate the methodology and means of integral assessment to implement the principle of equalization of sustainable development of regions in the aspect of information and innovation support by means of theories of social development, systems, clustering of the economy and economic information theory.A methodological approach was proposed for assessing the level and trends of sustainable development of the region, based on the analysis of declarations, program and final documents of UN conferences on economic, social and environmental issues. The approach is based on the use of an integral index whose evaluation and analysis results can be used to solve problems and are implemented in the process of making sound management decisions. This approach made it possible to formulate, by means of factor analysis, a refined system of indicators that characterize economic, social and environmental sustainability parameters.The typical groups of industrial regions of Ukraine were identified and the level of socio-ecological and economic development was assessed. This made it possible, based on the procedures for reducing the dimension and constructing generalized indicators, to calculate the rating for each calculated integral indicator as a generalized estimate. The calculations that have been carried out make it possible to determine the trends of sustainable development of individual regions on the factors of development and to justify promising directions for effective growth and negative trends, which require the greatest attention from the state authorities and local self-government bodies.

In the article it is proved that for Ukraine the priority should be investments in the development of high-tech and high-tech industries. It is noted that in conditions of sustainable development, the quality of investments should be considered not only as an indicator characterizing the degree of return on investment in a particular investment segment and object, but also characterizing the degree of social and environmental efficiency. The overall dynamics of the volume of investments in industry in 2010-2018 is analyzed. A clear tendency has been revealed in the growth of investment in industry in cost terms for the analyzed period for all types of industrial activity: mining and quarrying, processing industry, supply of electricity, gas, steam and air conditioning and water supply. Concrete examples of the development of effective capital investments are given on the example of ArcelorMittal Kryvyi Rih PJSC, Azovstal Iron and Steel Works of the Metinvest Group, and Innovation Forpost Industrial Park.

The article, based on a statistical review, considers the main directions of trade entrepreneurship, identifies current trends in trade entrepreneurship in Ukraine, the study of the state and main problems of small business development. The ways of development of small business are offered. Entrepreneurship is a leading sector of the market economy, which provides market saturation with goods and services, promotes healthy competition, creates a new layer of entrepreneur - owner. Today, the state connects with small business the hope for quick positive structural changes in the economy, the fight against economic crises and the creation of conditions for expanded reproduction of the economy. Prerequisites and determining factors for the development of entrepreneurial activity are private property, free activity and competition. The establishment and development of private property, freedom of entrepreneurial activity is impossible without small business. As stated in the Law of Ukraine "On State Support of Small Business", it is considered as "a leading force in overcoming negative processes in the economy and ensuring sustainable positive development of society as one of the areas of employment, unemployment prevention, job creation." Small enterprises are an integral part of the socio-economic country. Firstly, they help maintain the stability of market relations, as a significant part of the population is involved in this system of relations (according to foreign scholars, the stability of the system is provided provided that 20-30% of Ukrainian citizens have their own business). Secondly, they guarantee the necessary mobility of production in market conditions, deepening specialization and broad development of production cooperation, without which its high efficiency is inconceivable. Ultimately, this leads to the dynamics of economic development and growth of the national economy. Thirdly, the role of small enterprises in the activities of large and medium-sized enterprises is constantly growing. Of particular importance is the ability of small businesses to expand the scope of supplementation of labor, to create new opportunities not only for employment, but also, above all, for entrepreneurial activity of the population and the use of free production opportunities. Enterprises that carry out several types of activity (multidisciplinary) are small on the basis of the criterion of the type of activity that brings the largest share of total revenue from sales (work performed, services rendered). Small businesses also include individuals who engage in entrepreneurial activities without forming a legal entity. Experience shows that small business makes it possible to create conditions for increasing the interest of each employee in the final results of work. The Cabinet of Ministers of Ukraine, within its powers, provides financial support for the development of small business, directs and coordinates the activities of executive bodies that ensure the implementation of state policy to support it.