Abstract.In conditions of intensifying competition between regions, innovation is a determining factor in building a system of strategic competitive advantages. The purpose of this article is to substantiate the directions of intensification of innovation in the Transcarpathian region. In the process of research such methods as causal induction, monograph, scientific abstractions, etc. were used.The main directions of development of innovation activity are: scientific, entrepreneurial, educational, organizational and managerial. Within the scientific direction, the main activities are outlined, which include participation in the development of regional strategy for the development of scientific and innovative potential of the region, joint development of plans for scientific activity in the region, scientific conferences, seminars, workshops and others. measures. The direction «Entrepreneurship» includes the creation of a regional catalog of innovative enterprises in the field of support for the development of innovative entrepreneurship, etc. The direction of «Education»is based on activities: tracking trends in the region's labor market, especially in science and innovation, aligning research with the demands of practice, real life in the region, training in which the region has not only current but also strategic needs. Implementation of organizational actions involves attracting venture capital to the region, creating jobs and attracting highly qualified and able to work in the field of innovation, the formation of the region's image of innovation and high organization. Management efforts are based on such measures as the development of a regional strategy for scientific and innovative development of the region, the formation of a regional motivational system to support innovation in the region, the introduction of marketing management of regional development. These actions of the regional authorities should be interconnected and work in a system mode, which will ensure the formation of competitive advantages for the region.Keywords: innovative development, region, competitiveness, direction of development, strategic competitive advantage.
