Diterima: 20 Desember 2022Innovative behavior reflects the activities carried out by individuals or groups to find solutions to a problem by finding new ideas that are applied to SMEs. Innovative behavior can have an impact on the success of MSMEs The purpose of this research is to analyze the influence of the organizational spiritual climate on the innovative behavior of MSMEs with organizational learning as a mediator. The research sample is 200 MSME managers in the Special Region of Yogyakarta province. The sampling technique uses purposive sampling. Based on the results of testing the hypothesis with PLS, it can be concluded that the organizational spiritual climate has a significant positive effect on the innovative behavior of MSMEs with organizational learning as a mediator.

The aim of this study is (1) to analyse the development of consumer behaviour research during the Covid-19 pandemic (2) to identify theoretical and empirical contributions from the results of research on consumer behaviour during the Covid-19 pandemic. Co word analysis with VOS Viewer used to answer the first research objective, and quantitative analysis was used to answer the second research objective. The results show that the development of consumer behaviour research during the Covid-19 pandemic is mostly related to the exploration of changes in the types of needs, types of products and priorities of consumer needs during the Covid-19 pandemic. On the other hand, research that needs to be developed is changing online consumer purchasing decisions; Consumer buying behaviour is related to psychological factors, product choice (mainly fresh food ingredients and staple foods), Consistency in purchasing; consistency of changes in consumer habits; awareness and consideration of consumer risk and consumer behaviour during a pandemic. Fundamental theories used in this research include theory of Fear Appeal, Maslow, TAM and TPB. The results showed that there was a model development through the S-O-R computational decision tree ensemble model with Bagging.