In our article we have studied the argumentation phenomenon as one of the basic branches of the communicative linguistics. Namely, we have researched particular features of usage of argumentative strategies and techniques in Georgian and French political discourses. The research was performed on the discourses enunciated by the former president of France - Nikolas Sarkozy and the president of Georgia – Mikheil Saakashvili in the electoral campaign before the wide audience for persuading of the electorate where we have analyzed by means of the comparative methodology the argumentative strategies and techniques most clearly expressing the argumentative specification of their discourses. These are: value argument, authority argument, parallel syntax constructions, strategy of the personality identifying, metaphor, strategy aimed at different orientations. We have also tried to determine the impact of different socio-cultural environment on the construction of argumentative discourse in terms of choice of argumentative strategies and techniques.

Abstract-In this work we've studied the peculiarities of use of the opponent's disqualification strategy in the French and Georgian pre-election political discourse and also we've analyzed how much the difference between the countries in terms of the levels of development (France as the developed democratic country and Georgia as the developing, post soviet country) defines the specificity of the above strategy. We studied the discourses said by the French politicians, Nicolas Sarkozy and Francois Hollande, and the Georgian politicians Mikheil Saakashvili and Bidzina Ivanishvili in 2012. The study was based on the argumentative, contrast and interdisciplinary methods. The analysis results showed that the approach of the French politicians to the opposition is much more balanced in the French discourse and is limited by light allegations compared with the Georgian one, while the heavy allegations are heard in the Georgian discourse in respect to the opponent that is stipulated by still undeveloped democratic institutions in the country.