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Commonly, people associate selling and → advertising with marketing. In the old interpretation, this understanding of marketing was quite right, as marketing primarily comprised making a sale. But today, there is more to marketing than selling, promoting, advertising, and publicizing. Selling and advertising are only two of the many tasks of marketing management. Briefly, marketing is about “meeting needs profitably” (Kotler & Keller 2006). But although marketing can be summarized in such simple terms, there are many tasks behind it.