Information and communication technology (ICT) sector can be described as a high valueadded industry, whose growth requires qualified workforce, well-developed infrastructure, public institution support, understanding of sectoral growth scenario and its challenges. One of the industry's essential challenges is a shortage of high-skilled ICT professionals in job market that can be considered as impediment of industry's further development. Thereby the aim of research is to develop possible scenarios for ensuring increase of number of ICT specialist in Latvia. As result their conclusion has been drowning that without changes in the education process in primary and secondary schools as well as without changes in higher education of ICT specialists, ICT industry in Latvia will not have potentialities to ensure its further development, create the interests of global companies to come to here, and will not be able to facilitate the growth of other industries' productivity.

Lack of definition for customer relationship management (CRM) concept in the enterprise may hinder successful CRM project implementation. When for management it is challenging to understand objective of all CRM concept componentsstrategic, operational and analytical, it becomes also difficult to define the objective of whole CRM system in the enterprise, implement it successfully and measure its results. Many enterprises implement CRM by taking as the baseline CRM technology capabilities, but not their business and customer strategy, what hinders success of those projects. Currently available theoretical model of CRM is developed for large enterprises and it is not fully applicable for small and medium enterprises (SMEs). When conducting CRM research in Latvia market, what is dominated by SMEs,