The number of papers studying food and its use as a tourism resource has grown rapidly in recent years. This article provides a review of the papers examining one of the major themes found in this literature: the marketing of food as an attraction to tourists. A systematic review of the food-tourism literature identified 47 relevant journal articles in seven journals. These articles are discussed based on their research topic, focus (demand or supply-side), methodology, and their academic contribution using paradigm funnel approach. The selected 47 articles focus mainly on level 2 and 3 of the paradigm funnel. Results indicate that future research would benefit from use of new theoretical approaches as well as further exploration of the decision making process of tourists with an interest in food.
A common theme in the tourism literature is that tourists are motivated to travel to escape from ordinariness. This may lead to the assumption that the activities tourists choose to undertake in a region are motivated by the same desire for the extraordinary. On the other hand, some studies have found travellers who are highly involved in a particular recreational activity are likely to participate in it both at home and while on holidays. This study examines the travel motivations of, and destination activities undertaken by, Slow Food members and finds that they undertake similar cooking and food related activities while away as they do at home. A theoretical explanation for this behaviour is taken from the concept of lifestyle and Bourdieu's habitus.
The applications and opportunities for e-commerce are increasing. The unique features of the Internet have changed the styles and competition of enterprises. The key factor for the survival of enterprises in this competitive environment is whether they know how to make use of these features to maximise advantages and to make profi ts. Different enterprises' e-commerce business models were investigated in the food souvenir industry in Hualien, Taiwan. This study combines the characteristics of network marketing and develops a business model for e-commerce. This innovative business model in e-commerce suggests a new paradigm for traditional industries.
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