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Internal vulnerabilities and insider threats top the list of information security (InfoSec) incidents; prompting organizations to establish InfoSec policy (ISP). Yet, mitigating user's ISP non-compliance is still an arduous task. Hence, this study aims to minimize user's ISP non-compliance intention by investigating their perception and attitude toward ISP non-compliance. Specifically, protective measures drawing upon the protection motivation theory - perceived severity of ISP non-compliance, rewards and familiarity with ISP - analyze users' attitude toward ISP non-compliance. Further, the new construct, information technology (IT) vision conflict, is the mismatch between the values that users hold and those embedded in the ISP. The misalignment of the two conflicting values moderates the relationship between the protective measures and attitude toward ISP non-compliance. Findings show that IT vision conflict weakens the negative relationship between perceived severity of ISP non-compliance and attitude toward ISP non-compliance; indirectly affecting ISP non-compliance intention.

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