Objectives In this study, the difficulties experienced by university counselors while performing tasks aside from counseling and the contents of education and assistance that they need from the academic society were investigated. Methods 91 counselors who are currently working or had experience working at university counseling centers participated in the survey. The results were analyzed through qualitative content analysis. Results Results of the analysis are as follows: (1) University counselors were struggling in areas such as ‘administrative and university evaluation paperwork’, ‘working in additional positions’, ‘crisis management and referral’, ‘requests for non-counseling interventions’, and ‘violation of counseling ethics and expertise.’ (2) Their educational needs included ‘report preparation and research’, ‘program development and evaluation’, and ‘student counseling center management.’ (3) The assistance needs from academic associations were ‘preparing guidelines for the management of university counseling centers’, ‘protecting the role and rights of counselors’, and ‘counseling education for university members’. Conclusions With these results, suggestions for future tasks and roles that academic associations should meet were discussed.