Abstract. The article substantiates the actualization of extra-economic factors in context of transformation processes and globalization challenges of information development of socioeconomic relations. The need to study this part of the components is also associated with the processes of modernization, regresstion of moral and spiritual qualities, loss of cultural identity and originality in achieving individual and regional goals. The formation and establishment of these factors in the information society requires new coordinaton efforts from the state regarding the effectiveness of activity of economic entities. The purpose of the article is to identify the role and particularities of the influence of extra-economic factors on the development of the Ukrainian economy and society as a whole during informatization. Methods of research are used in the work are the following: scientific generalization (when systematizing various components of extraeconomic factors); abstract-logical and theoretical generalization (when formulating conclusions); comparison (in the process of identifying the degree of influence of individual factors); concretization (when clarifying the concept of extra-economic factors); systematization, sociological analysis (when determining the rating of the importance of factors), etc. The author’s clarification of the essence of extra-economic factors, which are presented mainly as moral and spiritual, creative components connected with consciousness by eternal human values, is carried out. The object of research is the partcularities of the formation of such socio-cultural components as political aspects, trust, information, culture, mentality, religion, format of generation of Millennials, which can be decisive in achieving the goals of social transformation and can also hinder the development of these processes during informatization. The particularities of the impact of extra-economic factors on the development of socio-economic processes and phenomena are outlined, in particular: increasing profitability and reducing business depenses, intensifying innovation, increasing employment, forming value-labor orientations of workers, overcoming loss of the employees’ personal identity, modernization, cultural-spiritual and economic reproduction, opportunities for alternative employment, etc. The results of a sociological study regarding the determination of importance rating of extra-economic factors, which allowed to determine the main positions of these factors in the social and labor attitudes of domestic respondents and to outline certain social creativity in the development of socio-economic processes. Keywords: information society, new economy system, extra-economic factors, trust, state and regions, entrepreneurship, innovations. JEL Classification D83, J22, O33 Formulas: 0; fig.: 0; tabl.: 2; bibl.: 22.